Twitter has been especially uproarious about the new Cortana. It wouldn't be surprising if the bold choice to alter the longstanding character design to make Cortana appear more human and less like a hologram may have been an intentional invitation to meme-dom, with many studios seeing the marketing success that a little bit of meme fodder can bring.

....do they know she's supposed to be a hologram, not a bad CGI infomercial actress?
"Are you troubled by a slow shield regeneration cycle?"#HaloTheSeries #Cortana pic.twitter.com/c9PyRSnHvh

— Alexandria Brangwin (@AlexBrangwin) January 31, 2022

#Cortana in the #Halo series looks like The Vegan Teacher pic.twitter.com/PFzvdrRsv7

— Queazy (@Queazy47083641) January 31, 2022

First #Paramount ruins Sonic but they thankfully fixed him, now they ruin #Cortana in the #Halo Series?!

You’ve gotta be F*CKING kidding me pic.twitter.com/5NGWhNXtU6

— Cinema Time News (@CinemaTimeNews) January 31, 2022

At my first day of work trying not to cry knowing I’m wasting my life away #cortana #halo pic.twitter.com/6enoatehHM

— Vampire Laugh (@vampire_laugh) January 31, 2022

While many are excited, Cortana's redesign isn't the only thing raising a few brows.

If you played the games you wouldn’t be

— Wyatt (@DatguyWhy) January 30, 2022

2002 chevy suburban in 2500s on another planet. I love it #HaloTheSeries #halo pic.twitter.com/Umke4qoSgI

— Fish Daddy (@Fish__Daddy) January 30, 2022

Master Chief in the #Halo TV show looks amazing pic.twitter.com/tmzJRroXMa

— JoshsHaloMemes (@JoshsHaloMemes3) January 29, 2022

And other international fans, especially Europeans who don't have access to the Paramount+ streaming service are peeved about having to sit out the March 24th release date, for now.

I still gotta wait though pic.twitter.com/URni6IJGDx

— Matt (@x2Matttt) January 29, 2022