The person who pitched this either needs to be fired or promoted.

In case you haven’t heard, the Green Bay Packers recently faced off against the Philadelphia Eagles in São Paulo, Brazil, with the Eagles winning 34-29.

No one was exactly sure how to promote such an event. That said, one local news station had an idea: What if we make one of our anchors get a Brazilian wax on live television? Never mind that the practice was invented in America — we’ve got a news anchor, and he needs the hair off his junk!

And so, the team set up a small barrier and had a professional come rip out his hair from the roots, with him screaming in his Eagles sweatshirt all the while.

Local TV, never change.