A lot of companies are trying to do cheap lip service to Juneteenth, a day celebrating the end of slavery in the U.S. Naturally, a lot of these campaigns aren't going to turn out well, and Snapchat's is one of them.

They created a face filter to let people experience the excitement of Juneteenth, in which sets of chains appear behind your head, and they can only be broken when you smile.

Treating slavery as something that can just be undone with a cheap smile seems really, really tone-deaf, but that's what you get when you run a tech company that's about as diverse as the crowd at a Kenny Loggins concert.

Snapchat formally apologized for the filter and promised to have something just as offensive ready in time for Father's Day. What will it be? Maybe a filter that says "custody denied!"

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